Support for expanding overseas
Are you being found in the world’s search and AI?
A brand well known in Japan does not come up when asked in English, Korean or Chinese. Because the outlets an AI cites differ by language.
What we do
What we do
A brand well known in Japan does not come up when asked in English, Korean or Chinese. Because the outlets an AI cites differ by language. Having translated something and being cited in that language are two different things.
Translating and being cited are not the same.
Having an English page and having English language AI cite you are two different things. We design the side that gets cited in that language.
Different sources for every language.
We measure in five languages and look at the outlets AI cites in each. For the languages you are missing from, you learn which outlets you should be in.
Which language to start with.
We decide the order by the size of the gap in each language. Not all of them at once, but the one that moves the most first.
Measure, fix, measure again.
We sort out the multilingual site structure (hreflang), design placement in local outlets, and measure again.
Process
How it goes
The order is the same whichever service you take.
Research
We gather the searches and questions that look like yours, and see who is on top and what the AI is citing.
Trace the sources
We map out what gets cited and what gets rated, and identify the outlets lifting your competitors.
Prepare
Working back from the result you want, we decide what to fix and what to write.
Build, then measure
We ask the same question again and watch what moved. We keep going until you are in the answer.
FAQ
Frequently asked questions
Why does a brand famous in Japan not come up in English ChatGPT?
Because English language AI cites media and reviews written in English. A reputation in Japan does not reach the English answer. Without English media, overseas reviews and English structured data, no amount of asking by overseas customers will put you in the answer.
How is this different from an overseas SEO firm or a translation company?
Having translated something and being cited in that language are two different things. An English page exists, and English AI still may not cite it. We measure in five languages, Japanese, English, Korean, Mandarin and Cantonese, and design which outlets you should be in for the languages you are missing from.
Should we start with English, Korean or Chinese?
We decide after measuring. We throw the same question in five languages and look at the size of the gap in each. Not all at once, but the language that moves the most first.
For English AI work aimed at the US market, what should a Japanese company watch for?
Appearing in English media and overseas reviews. English language AI weighs third party English articles and reviews heavily, not just your own site. English structured data and hreflang are needed too. As a company that built and sold products in the United States, we design the shape that gets cited in English speaking markets.
Can you measure Korean and Chinese AI answers as well?
We can. AI answers are measured in five languages: Japanese, English, Korean, Mandarin and Cantonese. For search we cover Google. Because the outlets an AI cites differ by language, we look at each language separately.
For an overseas site, is a subdirectory or a subdomain better?
It depends. Either way, the point is tying the language versions correctly with hreflang and making them one entity with structured data. We look at your current domain and how you operate, and propose from there.
How do we get into overseas review sites and media?
We identify the outlets that AI and search in that language are actually citing first. Then we decide which outlets and pages you should appear in and design the placement. The aim is appearing where you get cited.
Can you work with a local SEO firm?
We can. We share the measurements and split up what needs fixing.
Which countries and languages do you cover?
Measurement covers five languages: Japanese, English, Korean, Mandarin and Cantonese. Implementation centers on English and Korean, and we agree the rest with you.
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